About us

The trendlux pr team are interdisciplinary economists, business administration specialists and design and communication experts who have spent many years delivering content to the specialised press as journalists.

Our clients feel that one of our greatest assets is our product and market competence in all information and high technology fields, accumulated from over 15 years' of consulting and market research activities. Not only do our international clients appreciate our know-how in regard to products and services, which become a major part of individual and purposeful public relations activity, but also our experience and knowledge when it comes to user requirements. This experience and knowledge has been gained because SoftSelect GmbH (which Trendlux pr evolved from as an independent company in 2006) has been supporting companies and enterprises in all phases of IT related evaluation processes since 1994.

Based on our personally developed (Public Relation) PR concepts, created during many years of PR consulting and convinced of their success, Trendlux pr supports medium-sized enterprises during their appearance on the German-speaking market; organising partner and distribution networks as well as launching target-oriented marketing or PR campaigns.